This year’s ISF World Seed Congress, in Budapest, was highly successful for Germains. Over 1600 participants from across the globe attended the three day event, from 22nd to 24th May. The purpose of this event was to discuss global issues facing the seed industry, build connections and promote the latest innovations around cereals and field crops.
ISF World Seed Congress Hungary 2017 – Agriculture Overview
With 70% of the arable land in Hungary being dominated by cereals this event provided a great opportunity for Germains to demonstrate the seed coatings polymers they are developing in this area. Polymers add a film coating layer that minimizes dust, accurately distributes agrochemical treatments, improve flowability, provides clear product identification and improves market appeal.
To engage visitors with Germains technologies several seed samples were used alongside an interactive display including polymer coating liquids and a range of giveaways and literature.
Germains’ representatives from the UK and Netherlands occupied a booth and trading table at this year’s event. With representatives from Senior Management, Commercial and R&D attending this provided visitors with a large range of information about the superior technologies Germains offer, for a range of seeds.
This allowed meetings to be organised with new and existing customers with the aim to build connections for future growth. The organised social events were also a great aid for interacting with the industry and discussing recent developments.
This world class event had a strong promotion for 2018’s meeting in Brisbane, Australia. After the success of this year’s event Germains hope to attend the ISF World Seed Congress in the future to build event more connections across the industry.