Sugar Beet

Germains began exploring opportunities to maximise the potential of  sugar beet for over a half century. We were the first to revolutionise how the sugar beet was planted via a pellet technology and our indepth knowledge of the sugar industry has allowed us to invest in and grow our portfolio. Our industry-leading sugar beet seed technologies offer many benefits to growers around the world. Find out more about our range or send us a message.

View our Soil Temperature Guide for Drilling Sugar Beet Seed

Meet our EU Commercial Sugar Beet Team


Richard Nicholls

European Commercial Manager – Field Crops and Polymers

Richard brings with him a wealth of knowledge and experience across the sugar beet marketing and customer base, having worked in this industry for most of his career, including more than 20 years with British Sugar.

Kate Lindley

Account Manager

I have been working with Germains for 3 years and have really enjoyed working as part of an organisation that is passionate about creating new treatments to support the UK Sugar Beet industry.

I very much look forwards to continuing to meet growers and industry partners to together back British Sugar Beet farming.

Shaun Ashfield

Technical Consultant

I joined Norfolk Agricultural Station, now Morley Research, in 1970 then British Sugar plc at Cantley in 1978 as a Trials Fieldsman, moving through Agricultural R&D and back to the factory finishing as Area Manager at Newark in 2011.

In April 2011 I joined a British Sugar Team developing Sugar Beet Growing at 7 factories spread throughout the North of China. Germains have given me the opportunity to continue working within the industry working with new and novel products for the benefit of growers and the Sugar Beet industry.

Stephen Brown

Technical Consultant

Having the privilege to  join the Germains technical team I  would like to introduce myself to those who do know me. I have worked in the beet industry for 45 years, starting the Norfolk Agricultural Station now Morley Research working on a new product called Goltix.

40 years with British Sugar before retiring this Easter with 25 years in agricultural R&D and 15 years on the advisory side. Germains provides intuitive research and new products, that continues to support my ethos of yield expansion.