From 3rd to the 5th February 2016, Germains’ Horticultural Key Account Managers Jolanda Davidse van Weverwijk and Hans Renia attended Fruit Logistica in Germany. More than 70,000 visitors from more than 130 different countries travelled to Berlin to attend the largest international fresh produce trade show in Europe. The 2,800 stand holders included a variety of key industry stakeholders and representatives from all sectors of the fresh produce business, offering an exciting insight into the latest innovations, products and services across the international supply chain. This event provided a valuable opportunity to listen and interact with our customers and other stakeholders in the industry.
Fruit Logistica Topic of Discussion – Organic Seed Treatment Solutions
Hans and Jolanda were able to discuss important topics facing the produce industries, such as EU legislation regarding crop protection products, new technologies, for example, growing on waterbeds and the increasing influence of the supermarkets. Due to the increasing demand from European consumers for organically produced fruits and vegetables, there was much interest regarding the certification of organic seed treatment solutions, which is currently offered at Germains. There also was a strong interest for additives to the seed treatment that can improve the overall health of the plants.
Besides reconnecting with long term customers, the Key Account Managers also had a number of good discussions with seed companies that would like to experience the quality of Germains seed enhancement on their own varieties.
For more information on the event please visit www.fruitlogistica.de
We look forward to the next meeting in 2017!