Xbeet® is our industry-leading third-generation priming technology. Until the launch of Xbeet plus, the UK market had 100% Xbeet treated sugar beet seed. 30% of the US market also uses Xbeet®, and China and Europe are growth markets.

Xbeet is an insurance policy for your sugar beet crop. With unpredictable weather conditions, Xbeet works to enhances a seed’s potential in its early development, allowing it the strength to survive and thrive in its natural environment.

Key Benefits

  • Faster Speed of Emergence: To maximise the amount of sunlight captured by the crop
  • Increased Tolerance in Stressful Conditions: To protect against adverse weather conditions
  • Improved Uniformity: To optimise harvesting performance
  • Increased Yield: To increase income per hectare for the grower

Grower testimonial

“It’s not a question of why use Xbeet, it has to be why not use Xbeet! I still can’t think of a reason why not to. With today’s knowledge base, it is vital to get sugar beet a way to a rapid start so the plant can achieve a full canopy as soon as possible to give it the best chance to reach its full potential, and Xbeet does just that.”

Sugar beet

Sugar Beet field

Species availability:
Sugar Beet