EU Commercial Sugar Beet Team


Richard Nicholls

European Commercial Manager – Field Crops and Polymers

Richard brings with him a wealth of knowledge and experience across the sugar beet marketing and customer base, having worked in this industry for most of his career, including more than 20 years with British Sugar.


Kerry Buttriss

Key Account Manager

Kerry has spent the last 12 years at the East of England Agricultural Society working across both their charity and commercial business and has a sound knowledge of the agricultural industry. Prior to this, Kerry worked for Mole Valley Farmers, formerly CWG in Stamford and Dereham.

Reporting in to the European Commercial Manager Richard Nicholls, Kerry will be connecting with key stakeholders across the business, in particular the sugar beet accounts in the region. With a wealth of agricultural experience combined with marketing and event management, Kerry looks forward to building on the Germains brand and working on new projects.


Shaun Ashfield

Technical Consultant

Shaun joined Norfolk Agricultural Station, now Morley Research, in 1970 then British Sugar plc at Cantley in 1978 as a Trials Fieldsman, moving through Agricultural R&D and back to the factory finishing as Area Manager at Newark in 2011.

In April 2011 he joined a British Sugar Team developing Sugar Beet Growing at 7 factories spread throughout the North of China. At Germains, he continues to work with new and novel products for the benefit of growers and the Sugar Beet industry.


Stephen Brown

Technical Consultant

Stephen worked in the beet industry for 45 years, starting the Norfolk Agricultural Station, now Morley Research, working on a new product called Goltix.

He worked for 40 years with British Sugar before retiring with 25 years in agricultural R&D and 15 years on the advisory side. Germains provides intuitive research and new products, continuing to support his ethos of yield expansion.