Meet the Board

Steve Moon

Managing Director | Chief Executive Officer

At Germains, we have many of the leading experts in the seed technology industry and this capability and knowledge, coupled with the state of the art facilities we have across our markets, puts us in a great place to be the partner of choice to a range of stakeholders in the seed industry.I joined Germains in May 2014 from our sister company British Sugar where I was Commercial and Supply Chain Director. Prior to this role I worked in the AB Mauri division of Germains’ parent company, Associated British Foods (ABF), latterly as VP Northern Europe. Previous to ABF, I have undertaken various general management and finance roles with Unilever, where I started my career, and then CSM.

As Managing Director/CEO it is my responsibility to ensure that we focus on delivering the best solutions for our customers and to ensure that we develop the appropriate strategies to address future market requirements.Working with the local Business Units as well as undertaking global activities, there are many exciting opportunities that we are currently developing.

Steve Moon, Managing Director

Rachel Leach

European Business Director

As the former Director of Procurement and International Market Supply Chain Operations for two reputable brands, Twinings Tea and Ovaltine, I am looking forward working with another highly regarded global brand; Germains Seed Technology.

Due to its strong history of providing quality products across the marketplace and its global footprint, Germains is a well-respected brand name in the global seed market.   As Business Director of Europe, I believe it is vital for all of our business units to continue to focus on consistent product quality with an elevated level of customer service that begins when the order is placed and continues through delivery.

Germains seed testing and quality control procedures applied throughout the treatment process enables Germains to deliver high-quality seed technologies. Regardless of where an order is placed or processed, I believe the brand experience includes both customer service and quality which must be consistent for the customers we serve worldwide.


Cathy Farr

North America Business Director

As Business Director of Germains’ North American business, I am responsible for our horticulture operation in California and our sugar beet operation in North Dakota. I have held a variety of roles in the 20+ years I have been with Germains, and I can truly say that there has never been a more exciting time to work here.

The clarity of our mission, vision and values are aligned to support the entire organization providing a framework that allows us to realize our potential. My teams are dedicated and passionate about providing excellence in quality, service and creating solutions that provide our customers the maximum value possible.

Cathy Farr North America Business Director

Gordon McKechnie

Finance Director

Building on its successful history of being a leader in seed treatments, Germains continues to seek out innovative ways to add value for the seed producers and growers it works with. I see the role of the Finance function at Germains as facilitating that continued growth. As Finance Director, I am privileged to help lead the strategic direction of the business, ensuring resources are best allocated to maximise the growth opportunities as they arise.

I previously held a variety of senior roles within Associated British Foods plc, and before that at General Motors, working across various countries. I bring a breadth of experience from across multiple industries (including agriculture, food production, consumer goods and automotive), having worked in areas of strategy development, mergers & acquisitions, commercial support and financial planning, amongst others.