Leadership Team

Victoria Lawrence

Managing Director

As Managing Director and Joint European Director of Germains, I am responsible for the overall success of our global business, and specifically for Commercial, R&D and People in Europe. A large part of my job is to support and enable the fantastic teams we have in place to stay close to all our customers, both old and new. Germains has always focused on delivering flexible, high-quality seed technology solutions, and to continue to do this we need to understand and meet our customers’ needs in a rapidly changing market, delivering sustainable growth for all.

Before joining Germains, I spent six years at AB Agri, which is part of Associated British Foods plc, in general management, global strategy, and business development roles. I also have significant experience in international strategy consulting, covering a variety of industries including shipping, packaging, consumer goods and aid agencies.

I am delighted to be a part of this agile, innovative, and customer-centric business, which has flexibility and quality at its heart.


Cathy Farr

North America Business Director

Cathy Farr North America Business Director

As Business Director of Germains’ North American business, I am responsible for our horticulture operation in California and our sugar beet operation in North Dakota. I have held a variety of roles in the 35 years I have been with Germains, and I can truly say that there has never been a more exciting time to work here. The clarity of our mission, vision and values are aligned to support the entire organization, providing a framework that allows us to realize our potential. My teams are dedicated and passionate about providing excellence in quality, service and creating solutions that provide our customers the maximum value possible.


Tim Hullock

Finance & Joint European Director

As Finance & Joint European Director of Germains, I am responsible for providing Financial and IT leadership for the global Germains organisation and leadership of the European supply chain and operations. With continued investment in our asset base, R&D, and people, we have the capability and capacity to deliver on our commitments to our customers and proactively develop new solutions.

I have worked in a variety of finance roles across Associated British Foods over the last 20 years. In my previous role in AB Agri, I was finance director for one of its divisions with operations in UK, Poland, Spain and Czech Republic and a commercial hub in Vietnam. Prior to that I had senior finance roles in Vivergo Fuels, ABF’s bioethanol joint venture in the UK, and across a number of parts of British Sugar. I am really excited to be joining Germains and being part of this innovative and quality-driven business and look forward to working with global and regional teams to drive performance and continued growth in both Europe and North America.